SVP of Strategic Communications

Alyson White, Senior Vice President of Strategic Communications, excels in driving growth and fostering strong customer relationships across diverse B2B market environments. With a rich background spanning family-owned businesses to publicly traded companies, Alyson focuses on strategic initiatives, digital transformations, and team leadership.

Alyson has led marketing strategies that significantly increased revenue and successfully integrated acquisitions to ensure seamless transitions and cohesive brand positioning. Her direction of communications during mergers and acquisitions has facilitated smooth transitions and stakeholder alignment. Additionally, Alyson has enhanced the company's employer brand through strategic communications and artwork direction for HR initiatives. Unifying brand positioning for acquired businesses and directing the creation of consistent marketing communications across various platforms.

In the realm of digital engagement, Alyson adopts comprehensive communication strategies to effectively reach and engage diverse employee groups. By leveraging innovative digital tools and platforms, she enhances brand consistency and fosters a cohesive corporate culture across various channels.

Alyson's leadership in marketing and communications is evident in her ability to develop and guide high-level communication strategies and brand positioning. Her expertise in project and process management is showcased through the integration of project management tools and digital asset management systems, ensuring organizational alignment and optimizing efficiency.

Alyson's expertise in ESG communications includes assisting with the development of programs for tracking and promoting internal ESG initiatives, and raising awareness among employees about the importance of environmental, social, and governance principles.